It seems Fitbit is only slightly benefitting from the news of its new products — particularly the Fitbit Ionic device. The company just reported it beat analyst estimates with a non-GAAP net loss per share of $0.01, with $393 million in revenue; though that’s down from the $504 million in revenue last October, leading to a net loss of $113 million, or 48 cents per share.
Yahoo Finance analysts had originally estimated a loss of $0.04 EPS.
The company also reports it sold 3.6 million of its health and fitness devices in Q3, up 7 percent from Q2 of this year.
The health wearables provider has struggled these past few years under the weight of competition from bigger companies such as Apple, which has integrated health and fitness into the Apple Watch, but the introduction of Fitbit Ionic is pushing the company forward in the smartwatch industry, according to the company’s co-founder and CEO James Park.
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